There are currently a number of beacon manufacturers out there, all offering a slightly different range of features, flexibility and reliability and battery life. Now isn’t that how every airline passenger wants to be treated? Beacons are taking a typically frustrating situation and introducing customer service technology aimed at averting and appeasing potentially disgruntled passengers. Beacons can alert passengers of a complementary drink discount at the bar around the corner, creating an inviting experience to ride out their wait. Imagine there is an unexpected flight delay. Airports aren’t the only ones capitalizing on this trend, airlines are right on their heels. Travel Industry: – Miami International Airport recently launched an app that uses beacons to help consumers navigate the overwhelming terminals and find the correct gate for departure as the app sends them notifications on their mobile devices for restaurant and retail deals in the airport.This process can also ensure collecting more accurate data in terms of employees going out of the office for breaks during office hours. This is specifically beneficial for the companies having a very large number of employees where long queues can be avoided by using beacons.
Attendance system: – Beacons can be used to recording In-Time and Out-Time of any person in any organization.This will help in better resource management. Employee location tracking: – Using beacons, employee’s location can be tracked within the office premises.Museums: – In museums, beacons can be used to provide information regarding the things in exhibition whenever a user goes near to a specific object in exhibition.Café and restaurants: – Café and restaurant owners can use beacons to record the footfall of customers and to provide them menu and other offers and promotions.Moreover, beacons can help mall owners to record the user’s shopping history and other interests. Shopping Malls: – By using beacons, malls can attract their users by sending latest ongoing promotions of various stores via proximity messaging.Also it will help the owner to manage the resources according to footfall recorded by beacons. This will provide interactive experience to the users via Proximity marketing. Retail Shops: Beacons can be used in retail shops to provide offers and other products information to the users.What can we actually do with beacons?īeacons can be used in following fields:. If the technology was not precise, app notifications would have been irrelevant. This is so the system can identify which beacon a person is closest to, so it can send the right app notification. Beacons support only one-way communications, it means beacons only transmit signal but don’t receive any information.Įach beacon has a unique identifier that a Bluetooth-enabled smartphone can detect to determine signal strength and access how close in proximity a person’s device is to the beacon. Even consumers can use beacons as a part of their home automation systems. in shopping centers, in retail stores, in educational institutes etc. Beacons transmit data directly to the smartphones/tablets.
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And while it may have appeared for a time and that this new way of connecting with customers might be slow to catch on, but today it’s on fire! What is a Beacon?īeacons are low-cost battery powered Bluetooth devices which are small enough to attach to walls or countertops. For this problem, BEACONS are the solution.īeacons have been generating buzz since 2013 when Apple first introduced iBeacon technology. But it is nearly impossible to track the devices via GPS as cell signals are mostly blocked indoors. In the modern era, humans spend most of their time indoors.
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